Steve Rubel mi fa riflettere. Uno dei suoi ultimi post “The future..” è illuminante. Il nuovo “punto” del web, il 3.0, sembra avvicinarsi e concorco col blogger di Micro Persuasion quando sostiene che:

“The leading players on the web all see the train coming. They are wisely creating APIs and turning themselves into plug-and-play services, not just big destinations (…) online brands not as sites but as portable services that can go anywhere and everywhere the consumer wants.”